15M Tickets = AI Pricing That Actually Works at TicketCo

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway's event industry and has evolved into one of Europe's fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival has grown into a company that holds monopoly positions in Norwegian sports and is rapidly expanding across the UK and Ireland. Moberg shares how they disrupted an industry dominated by legacy providers through strategic focus, innovative pricing models, and community building that elevates the often-overlooked heroes of the ticketing world.

Topics Discussed:

• Transitioning from broad event ticketing to sports-only focus for market dominance

• Building subscription-based season ticket models to reduce churn and increase revenue

• Creating the world's largest ticketing community through "Don't Forget Your Tickets"

• Geographic expansion strategy prioritizing podium positions over market presence

• Consumer behavior differences across global markets (China, US, UK)

• AI implementation for predictive pricing and sellout forecasting

• B2B brand positioning versus consumer marketplace strategies