AI Content Creation: How Spread Group Cut Costs While Scaling

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel strategy with a stronger emphasis on branding and retention. Through her journey, she reveals how established e-commerce businesses can evolve their marketing approach while balancing innovation with customer needs in the personalized apparel space.

Topics Discussed:

• Transforming marketing at a 20-year-old e-commerce company
• Diversifying from Google-centric marketing to social and other channels
• Balancing marketplace curation with personalization for 100+ million design combinations
• Navigating the shift from occasion-based to everyday fashion use cases
• Creating authentic, less polished content that resonates on social media
• Managing marketing across multiple brands and global markets
• Implementing AI for content creation while preserving authentic creativity