FINN's Strategy for 50% Organic Traffic in a New Category

In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer experience, they've created a new category at the intersection of e-commerce, subscription economy, and electric mobility.

Topics Discussed:

• Building trust for high-ticket subscription products
• Balancing paid and organic marketing channels
• Transitioning from performance to brand marketing
• Creating authenticity in influencer partnerships
• Adapting marketing strategies for EVs
• Managing marketing during automotive industry volatility
• Testing and scaling TV advertising

Sponsored by The Global Talent Co.