From Shark Tank Chaos to 4,000% Growth: Swimply's PR Playbook

In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionized recreational access by creating a marketplace that allows homeowners to rent out their private pools by the hour. With over $60 million in funding, expansion to 130 cities across three countries, and hosting over 4 million guests, Swimply is democratizing access to luxury pool experiences. From a Shark Tank appearance that aired on the exact day COVID lockdowns began to 4,000% growth during the pandemic, Bunim shares how he built a community-focused marketplace that connects "haves and have-nots" in an entirely new sharing economy category.

Topics Discussed:

• Creating an entirely new marketplace category for private pool rentals

• Navigating the challenges of the "stranger danger" perception

• Leveraging Shark Tank exposure despite airing during COVID lockdowns

• Building supply and demand in a two-sided marketplace

• Implementing creative PR and influencer marketing strategies

• Managing community and neighbor relations

• Handling regulatory challenges across different municipalities