Growth Loops vs. Funnels: Popsa's $1M Revenue Per Employee

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first "memory curation platform" that's disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo products without needing design skills. Nathan shares how Popsa built a global presence from day one, why they've rejected traditional brand marketing in favor of self-reinforcing growth loops, and how they've achieved impressive revenue-per-employee metrics through senior talent and AI-enabled workflows.

Topics Discussed:

• Transforming the photo printing industry through mobile-first technology and frictionless design

• Building an international business from day one versus focusing on a single market

• Rejecting traditional marketing funnels in favor of self-reinforcing growth loops

• Managing marketing complexity across multiple countries, platforms, and channels

• Creating an internal creative agency to handle unprecedented content velocity

• Leveraging AI throughout the organization for productivity and product enhancement

• Balancing digital and physical photo products to serve core customer needs