How LAP Coffee Built a Community So Strong, Kanye West Had to Visit

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving out a new category by focusing on affordable premium coffee, authentic community building, and data-driven product development. Through their innovative approach to retail and marketing, they've grown from a single location to a rapidly expanding brand that's caught the attention of major athletic brands and cultural icons.

Topics Discussed:

• Building a community-first brand in a commoditized market
• Leveraging micro-retail (30-50sqm stores) for capital efficiency
• Creating viral guerrilla marketing campaigns in competitive markets
• Developing a data-driven approach to product development through customer feedback
• Scaling authentic community engagement across multiple locations
• Balancing premium quality with accessible pricing

Sponsored by The Global Talent Co.