How Levels Built a 600K Email List with 80% Open Rates

In this episode of The Future of Consumer Marketing, Ben Grynol, Head of Growth at Levels, shares how they're pioneering the consumer metabolic health movement by transforming medical devices into consumer wellness products. Through their innovative approach to content marketing and community building, they've built a highly engaged audience of nearly 600,000 newsletter subscribers with 65-80% open rates. The company has redefined how to build a market from scratch by focusing on education, partnerships with thought leaders, and extreme patience in their customer acquisition strategy.

Topics Discussed:

• Creating a new consumer health category from scratch
• Building a content ecosystem across multiple channels
• Leveraging partnerships with health thought leaders
• Structuring a remote marketing team with virtual assistants
• Developing high-engagement lifecycle marketing programs
• Balancing education and conversion in long sales cycles

Sponsored by The Global Talent Co.