Launching New Services Free: The Comp-to-Scale Model

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andrew Maffettone, Founder of BlueTuskr, a full-service e-commerce marketing agency that operates at the intersection of Amazon marketplaces and direct-to-consumer strategies. With 15 years in e-commerce marketing and multiple agency exits under his belt, Andrew has built BlueTuskr into a 55-60 client operation that serves as an outsourced marketing department for e-commerce brands. BlueTuskr's differentiation lies in its ability to bridge the traditionally siloed worlds of marketplace and D2C marketing, creating truly omnichannel strategies through specialized sub-departments that function like seven agencies under one roof.

Topics Discussed:

• Building a full-service agency structure with specialized sub-departments
• Qualifying clients through an investor lens: treating agency partnerships like investment decisions
• Navigating the tension between being embedded in client teams while maintaining agency culture
• Developing new service offerings through complimentary pilot programs with early clients
• Scaling operations with a global team across US, LATAM, and Philippines
• Integrating AI tools strategically to improve efficiency without sacrificing quality
• Managing omnichannel marketing strategies that bridge Amazon marketplaces and D2C platforms