Scaling D2C Brands: YouTube, Amazon, Retail Measurement

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Brett Curry, CEO of OMG Commerce, a performance marketing agency specializing in YouTube advertising and omnichannel growth for consumer brands. Since 2010, OMG Commerce has evolved from a general search marketing agency into a specialized growth partner for seven, eight, and nine-figure retail brands. Brett shares how his team creates measurable, incremental growth across YouTube, Meta, Amazon, and Google by combining rigorous testing frameworks, creative strategy, and multi-touch attribution. Through detailed case studies and tactical insights, Brett reveals how brands can unlock YouTube as a performance channel and build sustainable, profitable growth in the post-COVID e-commerce landscape.

Topics Discussed:

• Building YouTube campaigns that drive measurable in-store retail sales
• Using geo-testing and incrementality studies to prove channel effectiveness
• Scaling D2C brands by unlocking YouTube as a performance channel alongside Meta
• Leveraging AI for client sentiment tracking and creative development
• Navigating agency growth through the COVID boom and post-COVID correction
• Structuring omnichannel measurement across D2C, Amazon, and retail
• Developing creative frameworks for high-performing YouTube ads
• Building data science capabilities within a mid-size agency