Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.

Key Topics Discussed

• Building a two-sided marketplace in the rental industry
• Organic vs. paid marketing strategies
• Surviving startup challenges during the 2021-2022 market downturn
• The future of marketing in the age of generative AI
• Content marketing as a growth strategy
• Startup resilience and founder psychology

00:00 - Intro and Company Background
02:00 - Early Days of Zumper
06:30 - Navigating the 2021-2022 Startup Challenges
11:15 - AI's Impact on Marketing and SEO
16:20 - Organic vs. Paid Marketing Strategies
22:40 - Viral Marketing Tactics
30:10 - Investor Relations and Company Growth
37:50 - The Importance of Startup Creativity
42:30 - Social Media and Content Marketing
45:55 - Insights on Hiring CMOs
47:00 - The Future of Consumer Marketing