Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.

Key Topics Discussed

• Building a two-sided marketplace in the rental industry
• Organic vs. paid marketing strategies
• Surviving startup challenges during the 2021-2022 market downturn
• The future of marketing in the age of generative AI
• Content marketing as a growth strategy
• Startup resilience and founder psychology